How to increase your craft sales whilst saving time?

This is a question that plagues most artists, crafters and designer-makers, including myself. You spend a large chunk of time creating your handmade products only to be spending more time driving around to sell at fairs and markets. You are spending time managing your social media, building an online presence and networking at events to secure further selling gigs. Then, having secured the gig there is the set-up and take-down and all you often get is 4-5 hours of actual selling time.

So you start to ask yourself: how can I get more selling done with less admin, handling, traveling, etc.

The good news is that there is a way to secure selling time that allows you to maximise time for making more products. However, it does require you to bite the bullet and approach people. If that is not too much to ask, the answer to your question is pitching your products to owners of good old brick-and-mortar shops.

To give you a real-life example of how this could work, let me tell you how I secured a month-long selling gig with a shop owner using my networking skills. During the summer of 2014, my job required me to travel to a small town called ‘Dolgellau’ in North-West Wales UK for a two-day team workshop. Right in the town centre is a fantastic craft gallery that I knew about from an earlier visit to the town. So I decided that this was a now-or-never scenario in which I could pitch my products to the people in the shop to get feedback on my products and politely enquire about the potential for selling with them.

Striking up a friendly conversation with the lady behind the counter, I was able to make a powerful connection with a member of the arts collective that runs this gallery. Invited to be a guest-maker for the entire month of September 2015, I was asked to submit a proposal regarding the product range and recommended pricing and pay a fee of £20.00, which I did.

Handmade notebooks on sale @ £6.50 per piece.

Handmade notebooks on sale @ £6.50 per piece.

Long story short, my products will be set up for display and sale from 1st-26th September 2015. Comparing this to my individual one-day craft sales, I get approx. 133 hours of selling time with only one set-up and one take-down. This means that I am getting 133 hours of time in which to secure more selling gigs and make products without having to worry about standing behind a craft stall. Also I can keep 100% of sales!!

On 5th September 2015 there will be a ‘Meet the Artist Event’ held at the gallery and it is the arts collective that will be doing the advertising and setting up, leaving me free to connect with people who may be interested in buying, and learning more about my products. It is also a fantastic opportunity for more networking and potentially securing individual commissions. So, you see? Lots of benefits for a moderate amount of work and one time of stepping outside your comfort zone.

You should try it sometime and let me know how you get on.

Best wishes,
C xx

Improve your networking skills today!

Having recently been able to network with some really interesting (and arty) people, I thought you might like me to share some of my experience with you. I know that networking is harder for some people than for others. I know that I am incredibly lucky in that I am naturally sociable and enjoy exercising my interpersonal skills.

However, there are three things you can do to improve your own networking skills and connect with like-minded people whilst promoting your creative work or ideas.

1) If you sense that nobody is exactly comfortable making eye contact and polite ‘hellos’ are whispered under one’s breath, you have to realise that this could be to your advantage. Project confidence (even if you don’t have it) by looking people straight in the eye and smile politely. Needless to say that intense staring should be avoided. By all means, fake it till you make it!

2) Always carry business cards. Unfortunately these can be expensive. So if you are new to the game of networking, be interested in what others do and hone your listening skills. All people are driven by the need to feel verified. If what you hear is interesting and excites you, ask for their business cards or put yourself down on their mailing lists. This way you still come away with useful contacts and you can always follow up with individuals after the event.

3) Never ever judge a book by its cover or in this case never judge a person by their appearance. Be polite and be interested to hear from everybody. Chances are that if you move in the realm of creative business smartly dressed people wearing suits and ties will be rare. After all isn’t that why you like it? Give people the time of day (or night) and chances are they will do the same for you further down the line.

I think that anybody who ever tried it will agree that networking is not easy. This is especially true when you are stuck behind a craft stall or display table all day and have to wait for people to approach you. Even extroverts such as myself have to work hard at overcoming the initial awkwardness which tends to arise when a bunch of strangers mingle within a confined space and the ‘rules’ vary for each individual occasion.

Like with anything else, you get better at networking the more you do it. So don’t be scared. Get out there and see if there are any interesting connections to be made. I bet you’ll do better than you think. I would love to hear how you get on.

See you soon,
C xx

How to master your muse

The work of Edward Hopper has always fascinated me. During my time at art school, I often used to find inspiration in the strange, intimate scenes that he depicts. Looking to find my muse in the master, this time around I have found a way to master my muse (or at least to give her a good kick from time to time).

I am sure many of you are aware of the pressure that comes with having to generate good ideas at any given time.  Let me reassure you: you are not alone.

As I am making Christmas cards and lavender sachets for a craft fair next weekend, I am driven by that pressure and at the same time I am intimidated by it. A bunch of ‘what if’ questions are buzzing around my head like flies and whilst I usually feel inspired on my way to the studio, I often just procrastinate once I get there.


Ever wondered why that is? Me, too. I recently came across a Stanford study which claims that walking can make you more creative – 60% more creative in fact. Once I read that a light came on. I don’t drive and living in a small town I walk absolutely everywhere.

Now, if the act of walking has the power to light the creative spark, no wonder I get my best ideas at the most impossible times when I am either dragging myself around in the pouring rain or queuing at the supermarket checkout with no pen and my hands too busy to type anything into my phone.

All truly great thoughts are conceived by walking.
~ Friedrich Nietzsche, Aphorism 34, 1889

Great! Thanks Stanford. So, how can I manage my inspiration (or muse) using this information? I decided to read the research paper in some detail and realised that the study found that it absolutely does not matter where you walk or under what circumstances. Apparently walking on a treadmill whilst staring at a wall will work just as well as strolling along the sea front in the sunshine.


Bingo! Whilst I would prefer a stroll in the sunshine over the indoors option any time, I am willing to pace around my studio to the get the creative juices flowing if it means that I will have the inspiration I need to get my work done and feel happy and fulfilled in the process.

Why don’t you give this a go and let me know how you get on? Or maybe you do this intuitively?

Until next time,
C xx

Eco-friendly collage art

Recipe for a productive weekend

I was trying out a new dinner recipe the other day when the following thought popped into my head: wouldn’t it be great if you could just follow a recipe to enhance your productivity when doing creative work? It then occurred to me that it’s possible.

After all a recipe is nothing more than a manual – a set of (simple) instructions to follow so that something can be achieved.

Since I work full-time and often need to make time for my craft and blogging activities on the weekends, I thought that those of you who are facing the same challenge might like to read about this idea of me creating a recipe for a productive weekend:

Serves 1

1 sheet of paper (A3-A0)

1 thick felt-tip pen in an outrageous colour (I like purple)

1 small piece of Blutack

1 inspirational quote or motivational statement

2-4 hours of uninterrupted time

Materials required for your creative work (i.e. craft, sewing, art materials or if you are a writer, your laptop or writing pad)


1. Take your sheet of paper and felt-tip pen and write your inspirational quote or motivational statement down in large letters.

2.Use Blutack (or a similar product) to hang your sheet of paper on a wall or door. Make sure that you can see it from your work space.

3. Read the statement or quote aloud to make it a point of reference. This will be your mantra. If your mind wanders and you suddenly find yourself distracted, read the statement/quote again to focus your mind on the present task.

4. Focus on your work for 2-4 hours and do not accept interruptions.

Following this recipe once or twice per weekend is bound to increase the amount of stuff you can get done before you get back to your day job each week. Using this recipe I have managed to make 35 greeting cards and 26 hand-sewn lavender sachets in 16 hours (that’s 2×4 hours spread over two weekends) and I didn’t have to give up any of my other weekend activities; nor neglect my house work.

Of course the proof is in the pudding (or in this case in the image below). Enjoy! And let me know how you get on if you decide to give this a go.

Craft Fair all set up and first sale completed 😆

A photo posted by Christine S (@studioflat3) on

Until next time,
C xx

What the Heck is Bloglovin’, and Do I Need It?

Christine S:

If you have ever wondered what Bloglovin’ is all about and how it could be helpful in drawing traffic to your site The Daily Post may have the answer…

Originally posted on The Daily Post:

Have you noticed images like this in the sidebars of blogs you read? Now you know what they're about. Have you noticed images like this in the sidebars of blogs you read and felt like you were missing something? Now you know what they’re about.

While catching up with your favorite bloggers, you’ve probably seen an invitation to “follow me on bloglovin’!” in more than one sidebar.

What is bloglovin’? Don’t you already follow the blog in your Reader? Do you really have to sign up for another online account? Let’s take a look at why lots of bloggers are signing on.

What is it?

Bloglovin‘ is a tool for keeping up with blogs — a way to manage feeds. Lots of bloggers turned to it after the demise of Google Reader. When you create an account there, you can follow any blogger on any platform, whether or not they’re also signed up. Then, you can log in and see the latest posts from all the blogs you follow in…

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How to be original?

This is a question which plagues many artists, writers and designer-makers every day. Most people have great ideas, find out that somebody else has already had the same idea, and instantly give up all hope of being an ‘original’. This also applies to bloggers who have to live with the knowledge that every blog post they can possibly think of has already been written.


A great art teacher once told me (and the rest of the A-Level fine art class):

Stop moaning and get on with it! Everything you think has already been thought and every idea you can have has already been had by somebody else. So what?! Just make something! Get started!
~ G. K.

It turns out that this was the single most important piece of advice I have received in my creative education. I refer back to it whenever I find myself at risk of copy-cat syndrome. It helps to keep the demons in check. In fact, I wish I had reminded myself of this more when I was at art school. It could have saved me hours of grief.

I recently stumbled upon a TEDTalk which confirmed the advice above by boldly stating that ‘Everything Is a Remix’:

So now we acknowledge that there is no such thing as original thought and originality, what are we supposed to do? Use the advice above and get started on something. It can be a full-blown creative project or just a small idea. Whatever you do, do not discard it! You will regret it later if you do.

If you don’t have the confidence to get started right away, write the idea down or make a quick sketch and come back to it later. Trust me, all is not lost

Luckily, there is one factor that works in your favour when it comes to creating your own work: every person is unique and no two personalities are alike. No two people’s brains work the same and therefore no two people’s creative output is the same (unless you are making a conscious effort to copy somebody else’s work, of course).

So take heart. However many others have had the same ideas you have, none of them can put your creative spin on it. That’s your prerogative and it can’t be taken away from you. Once you get started, your idea will evolve anyway.

Very often the end product of my creative activities is far removed from the first idea which is usually a good thing. You cannot be Picasso, Stephen King or Martha Stuart but you can be yourself. Good news, right?

See you again soon,